ABOUT
Soft Gallery is founded by designer Tine Holt Møller and fashion photographer and stylist Barbara Hvidt. Their first collection was launched in shops Autumn Winter 2008 in Denmark, Sweden, Norway, United Kingdom and France. Soft Gallery has created a unique and different kind of children’s label based on a collaboration with local and international artists, commissioned to create artworks that will be featured through Soft Gallery. Each season, Soft Gallery will represent a selection of new artists. whos individual and distinctive styles will be incoporated into the collection. The idea is to produce exclusive clothes for children who are not afraid to stand out from the crowd and who appreciate wearing design of a deeper meaning. The challenge is to stimulate and open the eyes of a child to a different world of creativity and to broaden the way of thinking. The artwork and designs do not follow a specific fashion trend but reflect, the time we live in right now. Soft Gallery emerged through our own interest in art and a general interest in the mind and visions of creative and talented people and the idea of sharing these thoughts. Through this collaboration we achieve a different and innovative children’s designer line. Soft Gallery’s luxurious children’s’ range comes in three categories: Baby 0- 2 years, Mini 2 - 6 years, Junior 3 – 12 years The basis of Soft Gallery children’s wear is pure 100% cotton. Soft Gallery also supports Danish Indian Childcare when selling clothes produced in India. The agreement is symbolized by the hangtag, which comes with the clothes.