Soft Gallery was established in 2007 by the creative duo Barbara Hvidt and Tine Holt Møller. Together they create poetic luxury children’s clothing where artists from all over the world bring life to soft canvas. Every season Soft Gallery collaborates with both local and international artists. They convert the season’s theme into prints and hand embroideries, giving each individual collection an organic flow of new beautiful impulses and variations. Soft Gallery strives to bring the art to the eye level of kids and to pass on wonderful and inspiring stories. The clothes are luxurious and contemporary with an added artistic twist. Soft Gallery places great emphasis on high quality materials and comfortable silhouettes. The designs are honest, timeless and personal.
Soft Gallery uses balanced colors and remarkable details to create the most unique items. The design does not have a background in market studies or customer base analysis; it is created with intuition and from the heart! The idea of Soft Gallery as an international platform for art and clothing was born in London where both Barbara Hvidt and Tine Holt Møller at the time lived, studied and worked. Today Soft Gallery is based in Copenhagen - Denmark, and has its roots in the Scandinavian notion, yet with collaborations from all over the globe.
// Børsen Gazelle, 2015
// Junior Design Award, 2015,
Designer Fashion Brand of the Year - Shortlisted
// Børsen Gazelle, 2014.
// Junior Design Award, 2014,
Designer Fashion Brand of the Year – Highly commended.
TINE HOLT MØLLE
Graduated with a master from Royal College of Art Women’s Fashion in 2000. She has worked for several design companies before the beginning of Soft Gallery. Together with her husband, photographer Simon Ladefoged, she has two kids; Ida and Norman.
Graduated from London College Of Fashion in 2001, with majors in Photography & Styling. For 10 years she worked in London within fashion. Barbara has two kids; Nola and Siggi with her husband, Film Director Jan Gleie. Together they also perform a directing/photography duo.
Barbara and Tine met in London, during the first years of their studies. As Barbara photographed Tine’s master degree collection from Royal College of Art during her own studies at London College of Fashion. That was the beginning of a close creative friendship and partnership. Since the beginning Soft Gallery has been growing constantly. The team has become bigger, the collaborations broader, the collections and the locations where Soft Gallery can be found are constantly expanding. Soft Gallery is now represented in 32 countries over the world.